Sunday, November 4, 2007

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Software Banners

These software programs run on your server and display and rotate advertisements on Web pages. They can also track and target ads and users based on various criteria.

WebReference Articles

Ad Software Shoot Out
Charlie Morris corrals all the ad software guns in town, and when their pistols stop a-blazin' and the smoke settles he'll show ya' the best one for your spread.

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Advertising Networks

@dVenture Advertisers are offered a range of options and can target by site, by group of interest category or by targeted demographics across all of AdVernture's sites. Aaddzz Performance-based advertising network; features: pay per click-thru, automatic banner targeting, real-time reporting, support for standard banner sizes. Aaddzz takes a 20% commission, floating CPM, minimum $10 CPM.

Offers web sites a choice to have centrally served ads or site hosted ads. ADSmart.net
An advertising network that represents inventory from Web sites who attract strong, targeted audiences. Commission rates are variable depending upon the number of impressions available and the range of services chosen by the Web site. BannerAdNetwork
Free banner ad exchange network BURST! Media
Focused on providing ads for special-interest and niche-focused Web sites, BURST! helps manage more than 700 million advertising impressions per month for over 3000 publisher members. DoubleClick
Selective advertising network that brings buyers and sellers together with an innovative program that requires only one line of standard HTML. Represents some of the busiest sites on the Web. IntelliClicks
The first banner exchange network to offer the ability to include sound effects with your banner ad. LinkExchange/BCentral
Advertise your site for free in this banner exchange service from Microsoft. ValueClick
Ad network, guarantees to buy 100% of advertising space on host sites, performance-based pricing for advertisers. Webconnect
Ad placement service. Delivers highly targeted advertising coverage in a variety of market areas on the World Wide Web.

Collections

About.com: Ad Network Listings
Listing of top Web ad networks from About.com. Ad-Guide.com: Advertising Networks
Lists and ratings (by user vote) of all the major ad networks available on the Net. Refer-it: Ad Networks
Directory of Ad Network referral programs.

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Advertising Management Services

ActiveAd A campaign management service which simplifies online media buying for advertising agencies. Agencies using ActiveAd Central can outsource trafficking, tracking, and report preparation using ActiveAd Central's database-driven online media buying system. AdForce A full-service, end-to-end advertising management solution for ad networks and large Web Sites. Without requiring the purchase of hardware or software, AdForce offers unique benefits to advertisers, Web publishers and ad sales organizations.

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Advertising Resource Collections

Adbility's Web Publisher Advertising Guide Comprehensive collection of links covering all aspects of internet advertising, including software, links, articles, advice on avoiding "Web Pirates", warnings on non-existant/Vaporware companies and more. Adresource.com A large collection of resources, links and articles for advertisers. Advertising Law Internet Site From Arent Fox, a thorough collection of articles and links covering advertising and Internet advertising law. Includes current FTC information.

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Widget Initialization Using JSON, HTML Custom Tags and XML files

Component reuse is a must in development. Reuse reduces development time, avoids coding errors, visual components will look identical, and so on... Code once, use anywhere! DHTML (Dynamic HTML) components or widgets are common nowadays; existing all over the Internet, from simple components such as calendars, toolbars, menus, etc., to more sophisticated frameworks like the Yahoo! UI Library. These components will behave in a different way according to some parameters or properties passed to them. This article will explain some ways to configure DHTML widgets, exposing its pros and cons, as well as programming techniques to avoid errors and speed up development time.

reference is located. Properties give shape to our widget (height, weight, number of rows, etc.) including its behavior (such as the onclick event, onmouseover event, etc). Throughout this article, various ways to perform this task will be detailed:

a) Old style declarations with global variables

Global variables are defined and used as widget property values. This kind of declaration should not be used in order to avoid global scope issues.

b) Parameters to the constructor object

The properties of the widget are defined as passing parameters to the list widget constructor. This approach solves the global scope issue but the number of properties to pass is fixed. If we want to add a new property to the widget, the method signature must be changed, and thus, if we have a lot of properties in our widget, the method signature will become unreadable. This option is not recommended if we want to have an extensible widget Framework.

c) JSON (JavaScript Object Notation) as a properties object.

This option uses JSON notation as a method to pass parameters, avoiding global scope issues, reducing the number of parameters and increasing code readability. This alternative is 100% pure JavaScript programming, as opposed to the use of Custom Tags and XML files (explained in following sections), which denotes simpler and easier notation.

By Nicolas Erlijman
source: http://www.webreference.com/programming/javascript/widgets/index.html

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Copy and Paste JavaScript with an Ajax Engine

It's not necessary to understand the characteristics of Ajax in order to use it. This article provides copy and paste JavaScript with an Ajax engine. No modifications are necessary.

If you really want to get into the nitty-gritty of Ajax, here are a few pages with good information. Google "Ajax tutorial" for more.


Copy the following JavaScript and paste it into the HEAD area of your Web page source code.

The JavaScript could go pretty much anywhere, in the HEAD or BODY area, so long as it's not pasted within other JavaScript or inside an HTML tag. In the HEAD it's easier to manage, with less clutter in the BODY area where you'll be working with the examples.

Congratulations. You have completed placing JavaScript with an Ajax engine on your Web page.

Now, let's learn how to use it.

Three things are required to use the JavaScript Ajax engine:

  1. The URL(s) of the content to be retrieved.
  2. A place on your Web page to put the content.
  3. A link to trigger the JavaScript, causing it to retrieve the content and put it where you want it.

The URLs of the Content To Be Retrieved

The content to be retrieved can be pretty much whatever you want it to be — text, images, forms, JavaScript, sound — any valid HTML source code.

It's important that the file with the content must be on the same domain as the Web page with the JavaScript Ajax engine. This is a restriction of the JavaScript XMLHttpRequest function, the heart of Ajax. (Work-arounds require relay software on the server. This is addressed later.)

The examples in this article assume you have two files on your server, fileone.html and filetwo.html. They will contain content for the JavaScript Ajax engine to retrieve.

For use in the examples, let fileone.html contain:

And, let filetwo.html contain:

Upload files fileone.html and filetwo.html into the document root of your server (the directory where your domain's main or index Web page file is located). The files could be in other directories. The examples below assume they are in the document root.

By Will Bontrager

source: http://www.webreference.com/programming/javascript/w_b/index.html


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Rotating Banner

The JavaScript Source: Miscellaneous: Rotating Banner

Simply click inside the window below, use your cursor to highlight the script, and copy (type Control-c or Apple-c) the script into a new file in your text editor (such as Note Pad or Simple Text) and save (Control-s or Command-s). The script is yours!!!

source: http://javascript.internet.com/miscellaneous/rotating-banner.html

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