Sunday, November 4, 2007

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Software Banners

These software programs run on your server and display and rotate advertisements on Web pages. They can also track and target ads and users based on various criteria.

WebReference Articles

Ad Software Shoot Out
Charlie Morris corrals all the ad software guns in town, and when their pistols stop a-blazin' and the smoke settles he'll show ya' the best one for your spread.

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Advertising Networks

@dVenture Advertisers are offered a range of options and can target by site, by group of interest category or by targeted demographics across all of AdVernture's sites. Aaddzz Performance-based advertising network; features: pay per click-thru, automatic banner targeting, real-time reporting, support for standard banner sizes. Aaddzz takes a 20% commission, floating CPM, minimum $10 CPM.

Offers web sites a choice to have centrally served ads or site hosted ads. ADSmart.net
An advertising network that represents inventory from Web sites who attract strong, targeted audiences. Commission rates are variable depending upon the number of impressions available and the range of services chosen by the Web site. BannerAdNetwork
Free banner ad exchange network BURST! Media
Focused on providing ads for special-interest and niche-focused Web sites, BURST! helps manage more than 700 million advertising impressions per month for over 3000 publisher members. DoubleClick
Selective advertising network that brings buyers and sellers together with an innovative program that requires only one line of standard HTML. Represents some of the busiest sites on the Web. IntelliClicks
The first banner exchange network to offer the ability to include sound effects with your banner ad. LinkExchange/BCentral
Advertise your site for free in this banner exchange service from Microsoft. ValueClick
Ad network, guarantees to buy 100% of advertising space on host sites, performance-based pricing for advertisers. Webconnect
Ad placement service. Delivers highly targeted advertising coverage in a variety of market areas on the World Wide Web.

Collections

About.com: Ad Network Listings
Listing of top Web ad networks from About.com. Ad-Guide.com: Advertising Networks
Lists and ratings (by user vote) of all the major ad networks available on the Net. Refer-it: Ad Networks
Directory of Ad Network referral programs.

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Advertising Management Services

ActiveAd A campaign management service which simplifies online media buying for advertising agencies. Agencies using ActiveAd Central can outsource trafficking, tracking, and report preparation using ActiveAd Central's database-driven online media buying system. AdForce A full-service, end-to-end advertising management solution for ad networks and large Web Sites. Without requiring the purchase of hardware or software, AdForce offers unique benefits to advertisers, Web publishers and ad sales organizations.

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